Crowdsourcing as a technology of territorial marketing

• Chechulin A.V.

  Doctor of philosophy, Professor, head of the chair of advertising, Higher school of journalism and mass communications
  Saint-Petersburg State University

The article generalizes the experience of the use of crowdsourcing in the programs of territorial marketing. Without involvement, initiative support the ideas, values and projects promoting cities and their residents such programs will be implemented. Russia has a positive experience of participation of citizens in support of marketing programs, and negative when the projects initiated by the administration, were not understood and not supported by residents of the city.

Keywords: crowdsourcing, programs of territorial marketing.